MARKETING & COMMUNICATIONS

We follow a schedule of guest/donor communications for each event as follows (noting that in-person events require a longer lead up time for communications than virtual events):

  • Invitation #1 and other event promotion (4-6 weeks before the event)

  • Invitation #2 and follow-ups (2-3 weeks before the event)

  • Invitation #3 if needed (1 week before event)

  • Final event information email to registered guests (1 day before the event)

  • Thank you and payment instructions (1 day after the event)

  • Personal follow-up emails for payment (1 week after the event)

  • Personal follow-up phone calls for payment (2 weeks after the event)

  • Short mid-year update on program progress (6 months after the event)

  • Formal impact story (12 months after the event)

 

Assets folder - accessed via this Dropbox folder, which contains:

  • Powered by TFN logos - please feature this logo in your communications/on your event page

  • Stock photos - more in our Facebook photo albums, and videos on our Youtube channel

  • Communications examples for both in-person and online events. There is further useful copy on our website